Maximizing TikTok To Tell Women’s Sports Stories To Millions With SportsWithLogs

More Than Running

March 26, 2022

“I created another page where I was doing fashion reviews and rating outfits from red carpet events and fashion shows. That’s completely not up my alley at all. I’ve grown up an athlete. All my friends are athletes. I had nothing to do with fashion. I just found it fun and the videos were doing incredibly well so I thought, ‘I’ll just roll with it.’ I got into WNBA pre-game fits and that’s kind of where it all started. People were like, ‘Oh my gosh. Please do more of these.’ I had no clue the outfits were so good but also that the WNBA was in-season. I did another one with the NWSL and the same comments were being put on my video. I took a second and realized I have grown up an athlete in three different sports, my friend group is all athletes but outside of that, there’s nothing related to women’s sports. We need voices for women’s sports. Tiktok is the perfect platform because anybody can see your videos…I didn’t expect it to be what it is now. But I’m incredibly grateful.”

This week’s guest is Logan Hackett, who is also known as SportsWithLogs on TikTok. If you follow this podcast, you know I love TikTok and probably annoy you by talking about it. But truly, what Logan is creating on TikTok by promoting women’s sports embodies More Than Running. She is elevating stories about women in an interesting way. I’ve never been attuned to another place where I could have digestible pieces of content for women’s sports. I get so excited when I see one of her new videos. We talk about Logan’s history, what excites her about the work she’s doing and her work as an advocate.

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sportswithlogs tiktok logan hackett


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