Sidney Baptista (Sid) is the founder of Pioneers Run Crew, the host of the Fitness in Color Podcast, a father, and an individual passionate about the power of running to create connections, elevate voices, and champion change. Based in Dorchester, Massachusetts, Sid is currently building a performance streetwear brand, PYNRS, and working as a consultant on diversity, equity, and inclusion in the running industry.
“Don’t make your first Black hire the head of diversity. Black people need to be at every facet of the job—in social media, in writing, in product development, in decision-making, on the board—at every level. Unless you have that, everything that you do is a band aid solution.”
“Sport is a great equalizer. Especially running. As much as running is a solo sport it’s a connector… and I think the more we run side by side, the more we meet eye to eye.”