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Diljeet Taylor Signs On As Nike Pro Coach To Oversee Swoosh TC In Utah, Will Remain At BYU

By Chris Chavez

February 7, 2025

Diljeet Taylor has signed a contract to be a professional coach for Nike but plans to remain in her role as the BYU women’s cross country head coach and associate track and field director.

Nike officially announced their new Swoosh TC set-up for their professional runners. The sportswear giant describes it as “a network of elite distance runners, coaches and innovators working together to push the boundaries of performance and progress at the leading edge of sport.” The brand aims to provide a physical hub and resources in Arizona, Utah and Oregon.

Oregon track and field head coach and Nike Bowerman Track Club head coach Jerry Schumacher will lead the Oregon division out of Eugene. As previously reported, NAU head coach Mike Smith will leave his role with the Lumberjacks to commit to coaching professionals full-time following the 2025 outdoor track season. Taylor will head the Swoosh TC division in Utah.

Last fall, Taylor added Ella Donaghu and Simone Plourde. Both athletes were previously with Nike’s Union Athletics Club before the brand parted ways with coach Pete Julien at the end of 2024. Sadie Sargent, who ran for Taylor at BYU, signed with Nike and decided to remain with Taylor under the new set-up.

Donaghu and Ploudre opened up their indoor campaigns by running personal bests of 14:50.89 and 15:01.21 for 5000m at Boston University this past weekend. Donaghu just barely missed the 2025 World Championship qualifying standard by less than a second.

“It hasn't looked much different since I was already coaching a couple of pros,” Taylor tells CITIUS MAG. “We [already] had that structure set up where workout days for the pros were Tuesdays and Fridays and it was just incorporating the new women, the Nike women, into that existing structure… I was super excited to kick-off our first pro debut in Boston and have it go the way that it did. It’s been a really humbling experience to work with the new women.”

Diljeet TaylorDiljeet Taylor

Photo by Justin Britton / @justinbritton

Here’s what you need to know:

– Taylor joins Smith as recent NCAA Championship-winning coaches to sign with Nike as a professional coach. Smith, who has been at the helm of Northern Arizona University since 2017 and has won five NCAA Cross Country titles, announced this will be his final year coaching at NAU.

– Taylor can remain in her role at BYU because it is a Nike-sponsored school.

– Taylor coaches non-Nike professionals in Courtney Wayment (On), Whittni Morgan (Adidas) and Anna Camp-Bennett (Adidas). Wayment and Morgan qualified for the U.S. Olympic team and made the finals of the 3000m steeplechase and 5000m, respectively. They are Taylor’s first Olympians. Non-Nike athletes will continue working with their coach until their contract expires. They will not have access to the Swoosh TC network of resources.

– Taylor has close ties with Nike as she is part of the brand’s Athlete Think Tank, which also includes South Carolina head basketball coach Dawn Staley, U.S. women’s national soccer team coach Emma Hayes and former Chinese and American national women’s volleyball teams coach Jenny Lang Ping. At the Paris Olympics, Taylor spent time at Nike’s hospitality house for events alongside Sue Bird, Megan Rapinoe and Sanya Richards-Ross.

– Taylor has been at BYU since 2016. She was uprooted to the women’s cross country head coach in 2021. She coached the BYU women’s cross country team to the 2020 NCAA Cross Country title (contested in March 2021) to deliver the program’s first national title since 2002 and then won again in 2024.

– She has also coached three women to NCAA individual titles (Wayment, 2022 NCAA indoor 5000m champion and 2022 NCAA outdoor steeplechase champion; Camp-Bennett, 2021 NCAA outdoor 1500m champion and Morgan, 2021 NCAA cross country individual champion).

The following excerpt has been edited lightly for clarity. You can listen to the full episode with Diljeet Taylor on the CITIUS MAG Podcast.

CITIUS MAG: You officially signed with Nike to lead a professional training group out of Utah. What have the last couple months looked like behind-the-scenes?

DILJEET TAYLOR: It hasn't looked much different since I was already coaching a couple of pros. We [already] had that structure set up where workout days for the pros were Tuesdays and Fridays and it was just incorporating the new women, the Nike women, into that existing structure… I was super excited to kick-off our first pro debut in Boston and have it go the way that it did. It’s been a really humbling experience to work with the new women.

How has your approach to coaching changed or differed with your pro women?

There's not a lot different. Obviously having an 18-year-old that hasn't gone through the NCAA system yet, you're navigating things and the landscape is very different – although now it's changing more where the collegiate [system] is like the professional world a little bit. But the care, the investment, the commitment, the building of the culture, believing – all of that for me is very similar. That's what I was really excited to see in those first three years that I did it. It yielded the same result and that sense of belief. I'm excited to do it that way and I will continue to do it that way. I feel like that's kind of my signature now.

The difference comes more with a different level of competition. Once you sign that professional contract, it becomes more of a job in making sure the athletes are still being holistically supported. In college, there's naturally these built-in distractions with social life and having to attend classes. But once you sign a pro contract, it’s your 24/7. So it’s really making sure that they're still finding that sense of balance and growing in other aspects of their life as well.

How fulfilling has it been for you as a coach to watch your pros succeed?

At the beginning, I never thought I would even coach one pro. I always said I'm not going to coach pros. Then having three women who had won national championships wanting to sign professional contracts and chase this dream put me in a position where I felt like I needed to.

But how fulfilling has it been? I wouldn't say it’s the outcome itself. I focus more on the journey of what it took to get there. Seeing them not just at their highs but also at their lows and how they fought to climb back up has taught me a lot about resilience and being relentless. I've become a better coach because I have the opportunity to work with these pro women and I'm excited to continue to get better, learn from them, and make sure that they're at the center of everything that I do. Being in Paris at the Olympics with two women just standing in the Stade de France and taking all of that in – I hope to do that a lot of times and to build off of that.

What does it take to be a fit on Coach Taylor's roster of professional athletes?

For college, your talent is a little bit of it – but that's already a given when someone has signed a professional contract because there's things you have to check off the list to even have that opportunity.

Dreams and passion are super important for me as a coach. That's what I want to invest in: their dreams and passion. It’s also just being a fit for the environment that they're in. This isn't going to be a fit for everyone. That's why it's great that we have a network and a bunch of hubs that the athletes can choose from. But that's a big one for me: someone who's really passionate about it. I feed off of it everyday, I bring it to practice everyday, so I want to make sure that the athlete I'm coaching have that same level of commitment and passion.

How hard is it for you as a coach to know that sometimes in practice one athlete’s biggest competition is their own teammate?

You have to approach it with an abundance mentality. I think if you approach it with this scarcity mentality of, ‘There's only three spots and I'm working out with someone who's maybe taking my spot,’ you're sending the wrong message to yourself. I think the better approach is ‘iron sharpens iron.’ We're making each other better and going to the starting line with the confidence that your teammate has been doing the same workouts with you, so let's do it together. That's going to be my mindset to help alleviate some of that competitive but normal feeling of, ‘There's only three spots.’

Jerry Schumacher’s got the Oregon hub. Mike Smith's got the Flagstaff hub. What elements of coaching do you think they do really well?

Jerry's already done a lot of great things with Bowerman, so that has kind of proven that it can be done… I love [Mike Smith’s] approach to the culture piece of it. I think that's something that we're very relatable on: making sure that [culture] is a driving force of your success and not a byproduct of it. It’s making sure that the culture is established before and then success comes after. I know people throw around the word culture, but it really is a defining thing on any team, pro or collegiate. Watching him win five national championships is inspiring.

We also just bring out the best in each other. Having these guys that I can collaborate with and pick up the phone and call is going to make all of us better. I think that's the beauty of this network and these hubs: putting three coaches in positions to be successful with their own athletes, but also giving us opportunities to grow, learn, and be better at our craft as well.

Listen to the full episode with Diljeet Taylor on the CITIUS MAG Podcast.

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Chris Chavez

Chris Chavez launched CITIUS MAG in 2016 as a passion project while working full-time for Sports Illustrated. He covered the 2016 Olympics in Rio de Janeiro and grew his humble blog into a multi-pronged media company. He completed all six World Marathon Majors and on Feb. 15th, 2025 finally broke five minutes for the mile.