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New Balance Announces Five New High School Stars Signed To NIL Deals

By Chris Chavez

December 18, 2024

New Balance has bolstered its NIL roster by signing some of the top high school stars in the country.

Get to know the latest signings:

– Archbishop Carroll (MD) star Jake Odey Jordan is the reigning New Balance Nationals Indoor and Outdoor 200m champion. At 16 years old, he boasts a personal best of 20.55 for 200m and represented Team GB at the World U20 Championships, where he earned a bronze medal in the 200m and a silver medal in the 4x100m relay.

– Haverford (PA) senior Olivia Cieslak is a three-time state champion out of Pennsylvania with personal bests of 2:04.77 for 800m and 4:42.72 for 1600m. She was the runner-up in the 800m at New Balance Nationals Indoor 2024. She is committed to Stanford.

– Josiah Tostenson is the Oregon 1500m and 3000m state champion with personal bests of 3:46.34 for 1500m, 4:03.55 for the mile and 8:39.89 for 3200m. He was the anchor on Crater’s national championship-winning DMR squad that broke the national record. He’s headed to Washington next year.

– Pulaski County’s (VA) Cole Boone is coming off a sophomore year in which he ran 1:49.58 for 800m. He is also tied for the No. 5 all-time high school boys’ 1000m mark with a 2:23.68 already this indoor season.

– Father Tolton Regional Catholic High School (MO) senior Elyse Wilmes came up clutch with a 2:04.92 personal best to win the New Balance Nationals 800m title. She is headed to Oklahoma State next year.

The NIL roster

– New Balance’s high school NIL roster already includes Olympic gold medalist Quincy Wilson and high school mile record holder Sadie Engelhardt.

The full high school NIL roster is comprised of: Quincy Wilson, Sadie Engelhardt, Claire Stegall, Abby Faith Cheeseman and Hanne Thomsen.

– Bethany Michalak, Allie Zealand, Brianna Selby, Laila Campbell, Drew Griffith and Marcus Reilly all previously signed NIL deals as high schoolers and continue to be supported by the brand while in college.

– Expect to see all of the high school NIL athletes at New Balance Nationals Indoor March 13-16, 2025 at The TRACK at New Balance.

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Chris Chavez

Chris Chavez launched CITIUS MAG in 2016 as a passion project while working full-time for Sports Illustrated. He covered the 2016 Olympics in Rio de Janeiro and grew his humble blog into a multi-pronged media company. He completed all six World Marathon Majors and is an aspiring sub-five-minute miler.