December 14, 2022
All they threw at me was ‘impossible, impossible, impossible.’ I said, ‘OK. I accept but how are you going to do it?’ They said, ‘You don’t get it. It’s impossible.’ I said, ‘No, you don’t get it. How are you going to make it happen anyway?’ Probably from being a coach and an athlete, I can set that spark in people so that they trust me and if I really believed so much in this idea that they joined the team to make it happen.”
Olivier Bernhard is one of the founders of On Running. He’s been a runner and athlete his entire life but in 2010, he was looking to pitch several major sportswear companies on selling runners and athletes a new experience and feel while running as opposed to just another product. When he was turned away several times, he took it upon himself to create a prototype and pursue the project independently. He showed off the first Frankenstein shoe to his friends David Allemann and Caspar Coppetti and they decided to partner on starting On. The brand has since partnered with tennis legend Roger Federer and IPO’ed in September 2022 with a $6 billion valuation. I had the chance to sit down with Olivier last month and got a bit of the story of how this company came together and why they’re going to continue pushing innovation and high performance with their athletes and a major investment in running.
SUPPORT THE SPONSORS
Running in cold weather requires thoughtful layers and Tracksmith’s Fells Collection is a Citius favorite. During the month of December, visit tracksmith.com/citius and use code “CITIUSMAG” at checkout for free shipping and to support Achilles International – Their mission is to break down barriers to race start lines and empower the disability community to cross the finish line.
VELOUS is an active recovery footwear brand designed to help you restore, revive & re-energize before and after you train. Two years in development, this team has created the world’s most comfortable, supportive and lightweight active recovery shoe in the world. Get 20% off using code CitiusMag20
– Garmin is running sales on its Forerunner series this summer and just came out with their new Forerunner 255 and 955, which Runner’s World calls their GPS “more accurate than ever.” Music. Training. Data. The Garmin Forerunner 245 Music is my also one of my favorite running partners. You do the running. This GPS-running smartwatch does the thinking. It even gets to know you and your body better, mile after mile and song after song. Get one for yourself!
If you are a coach, Final Surge makes planning and analyzing workouts simple and helps streamline communication with your athletes. If you’re an athlete out there hammering miles and tempo runs solo with no guidance or direction, Final Surge is also here to offer up some world-class training programs. Check out their offerings today: FINALSURGE.COM – USE CODE CITIUS FOR 10% OFF.
SUPPORT THE PODCAST
– You can also pledge any monthly support for us on Patreon or give a one-time donation by shooting us anything on Venmo – @CITIUSMAG. Your assistance helps us plan for future events like the upcoming U.S. Championships and World Championships.
Chris Chavez launched CITIUS MAG in 2016 as a passion project while working full-time for Sports Illustrated. He covered the 2016 Olympics in Rio de Janeiro and grew his humble blog into a multi-pronged media company. He completed all six World Marathon Majors and is an aspiring sub-five-minute miler.