By Chris Chavez
October 30, 2024
The CITIUS Cafe presented by HOKA is coming to New York City for marathon weekend!
After tremendous success in Orlando and Boston, we’re back with more events to celebrate the best day in the best city. In addition to our live podcasts and interviews, we’ll be collaborating on group runs and events throughout the weekend. Our on-site CITIUS crew of Chris Chavez, Aisha Praught-Leer, Eric Jenkins, and Mac Fleet will be hosting an alternate watchalong on marathon morning for live reactions, insights, and analysis.
If you’ll be in NYC, catch us at the HOKA 5th Avenue Flagship store at 579 5th Ave, New York, NY 10017 starting on Thursday, Oct. 31st.
Here is a rundown of events and activations this weekend:
Friday:
Marathon weekend kick-off run with World's Fair Run Crew at 6 p.m. ET. Come by to celebrate the spirit of the marathon with some easy miles in Central Park + an opportunity to demo the HOKA Mach X 2 and Cielo X 1. Tons of giveaways to follow the run as we record a special episode of The CITIUS MAG Podcast where YOU get to be the guest to share your own NYC Marathon stories. We’re talking to strangers and can’t wait to get to know more runners of NYC.
Giveaways include a limited amount of the CITIUS Cafe shirts; CITIUS BAGs (NYC Edition), HOKA NYC borough marathon hats, Artiken keychains + more including unlimited Olipop. Come while supplies last!️ Free coffee hours: 4:30 p.m. ET - 7:30 p.m. ET by Pitcher Coffee Cart.
Saturday:
The Morning Brew x HOKA shakeout run – 12 p.m. ET
Join The Morning Brew Daily Show’s Toby for a 3 - 4 mile shakeout run from the Flagship Store.The giveaways continue + we’ll be on-site as the CITIUS MAG team record interviews with NAZ Elite athletes so come on by as we hang all throughout the morning and afternoon.️ Free coffee hours: 10:30 a.m. ET - 1:30 p.m. ET by Pitcher Coffee Cart.
Sunday:
On Sunday morning, tune into our alternate watchalong on the CITIUS MAG YouTube channel with Chris Chavez, Aisha Praught-Leer, Eric Jenkins and Mac Fleet as we react to all of the action taking place and share our own insights + analysis.
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Chris Chavez
Chris Chavez launched CITIUS MAG in 2016 as a passion project while working full-time for Sports Illustrated. He covered the 2016 Olympics in Rio de Janeiro and grew his humble blog into a multi-pronged media company. He completed all six World Marathon Majors and is an aspiring sub-five-minute miler.