By Chris Chavez
September 13, 2023
Stanford senior Ky Robinson, the 2023 NCAA 5000m and 10,000m champion, has signed a Name Image Likeness deal with On. He is the first male NCAA athlete to sign an NIL deal with the Swiss sportswear company.
Here’s what you need to know:
– Robinson joins his Stanford teammate, Juliette Whittaker, among the first NCAA track and field athletes to sign with On. Because Stanford is a Nike-sponsored school. Robinson will not be able to wear On at practice or Stanford-organized events. He will wear On and represent the brand in any international races or appearances.
– Robinson is coming off a summer in which he became the first man to complete the 5000m and 10,000m double at the NCAA Championships since Oregon’s Edward Cheserek in 2016. This summer, he also ran a 5,000m personal best of 13:20.96 at the Lausanne Diamond League in June. (He has run 13:11.53 for the indoor 5000m.)
– The 21-year-old has represented Australia at the 2022 World Athletics Championships, 2022 Commonwealth Games and 2023 World Cross Country Championships.
– He was named the National Track Athlete of the Year by the U.S. Track and Field and Cross Country Coaches Association.
– Robinson is currently getting ready for his senior cross country season. Last year, he earned his second All-American honors with a 10th place finish.
What he had to say:
Robinson: “I chose On because of what they have built in the last few years. They feel like a company that truly cares about their athletes and getting the best footwear and apparel to allow their athletes to compete to the best of their ability. Moreover, it’s my goal to join the OAC group as they are proving to be very dominant on the professional scene and their group of athletes looks like a fun, hardworking group of runners.”
NCAA Track and Field NIL Stars
Robinson is just the latest NCAA track and field star to sign an NIL deal with a major sportswear company. His former teammate Charles Hicks signed an NIL deal with Nike after winning the 2022 NCAA Cross Country Championships. NC State’s Katelyn Tuohy (Adidas), Florida’s Parker Valby (Nike), Notre Dame’s Olivia Markezich (On), and Stanford’s Roisin Willis (New Balance) are some of the other athletes earning money through their respective endorsement deals. Lake Oswego High School star Mia Brahe-Pedersen signed an NIL deal with Nike before making the U.S. Outdoor Championships final in the 100m.
Chris Chavez launched CITIUS MAG in 2016 as a passion project while working full-time for Sports Illustrated. He covered the 2016 Olympics in Rio de Janeiro and grew his humble blog into a multi-pronged media company. He completed all six World Marathon Majors and is an aspiring sub-five-minute miler.